The consumption of commercial videos continues to rise rapidly, across almost all types of audiences and markets, so a strong online video presence is essential.
More than 75% of consumers trusts the content that is delivered to them visually, as opposed to other mediums. Close to two-thirds of consumers have bought a product online as a direct result of watching a video, whilst 90% claim that some form of video content has influenced a purchasing decision that they have made.
As digital consumers continue to crave video content for inspiration, information and entertainment, your brand needs to ensure that it is producing content in the medium that your audiences demand.
The next question is – what sort of marketing video should I go for?
There is a vast array of options here: explainer videos, voice-over or interview, CGI, professional presenter or real-world voices, product demo, virtual tour video, scripted or not-scripted, a studio or on-location setting. These are just a few of the possibilities but making the right choice for your organisation is key to engaging your audience and getting a return on your video investment.